Benefit from the Basics

Buying a diamond should not be an overwhelming task; but an exciting and fun experience. Today, there is a lot of conflicting information on the internet, but understanding a diamond’s true value takes a little personal attention from the right information source. Our local diamond dealers will share accurate and … [ READ MORE ]

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The 4 C’S

You may have heard of the 4 C’s – Cut, Color, Clarity, & Carat – the most important characteristics of a diamond. Here, you will find helpful information when looking for that “perfect diamond.” Take some time to educate yourself before investing in a stone. For more information about the … [ READ MORE ]

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Diamond Cut

Cut is often considered to be a diamond’s most important factor because it determines the amount of “sparkle” or light it radiates. The objective measure of a diamond’s light performance is referred to the cut grade. When a diamond’s cut grade is portioned properly, light is returned out of the … [ READ MORE ]

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Diamond Color

After cut, color is generally considered to be the most important characteristic of a diamond — mainly because the human eye tends to detect a diamond’s sparkle first and color second. Color manifests itself in a diamond as pale yellow, so a diamond’s true color grade is based on its … [ READ MORE ]

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Clarity is a measure of the number and size of the tiny imperfections that occur in almost all diamonds. Many of these imperfections are microscopic and do not affect a diamond’s beauty in any distinct way. •    FL,IF: Flawless, Internally Flawless; no internal or external imperfections •    VVS1, VVS2: Very, … [ READ MORE ]

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Carat weight specifically refers to a diamond’s weight; however, by itself it may not accurately reflect size. It is also important to consider a diamond’s cut grade because when a diamond is cut with the proper proportions, the maximum amount of light or sparkle is returned out of the top … [ READ MORE ]

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Shape of Diamonds

All diamond shapes are very different; their unique characteristics determine the quality for each shape.

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The round brilliant-cut diamond is by far the most popular and most researched diamond cut available today. For almost 100 years, diamond cutters have been using advanced theories of light behavior and precise mathematical calculations to optimize the brilliance in a round diamond. A round diamond also typically gives more … [ READ MORE ]

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The princess diamond has pointed corners and is traditionally square in shape. When choosing a color grade, keep in mind that color may be slightly visible in its corners.

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What makes this diamond so distinctive is its pavilion (bottom half), which is cut with rectangular facets to create a unique optical appearance. Because of its larger, open table, this shape highlights the clarity of a diamond. Emerald-cut diamonds can vary greatly in how rectangular they are. If you’d prefer an … [ READ MORE ]

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The princess diamond has pointed corners and is traditionally square in shape. When choosing a color grade, keep in mind that color may be slightly visible in its corners.

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The shape of a marquise diamond can maximize carat weight, producing a much larger looking diamond. This brilliant-cut diamond looks beautiful set with round or pear-shaped side stones and the length of the marquise makes fingers appear long and slender.

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An oval diamond has beautiful brilliance that is similar to a round diamond. Oval diamonds are also very popular since their length can accentuate long, slender fingers.

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Trimmed corners are the signature aspect of this diamond and they help make the radiant-cut a popular and versatile choice for jewelry. A radiant cut looks equally beautiful set with either baguette or round-side diamonds. Radiant-cut diamonds can vary in their degree of rectangularity.

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This brilliant-cut diamond is also called a teardrop diamond due to its single point and rounded end. The unique look of the pear shape helps make it a popular choice for many different types of diamond jewelry pieces.

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The heart is the ultimate symbol of love. The unique look of the heart-shaped diamond helps make it a distinctive choice for a variety of diamond jewelry.

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This unique shape has been popular for more than a century. Cushion-cut diamonds (also known as “pillow-cut” diamonds) have rounded corners and larger facets to increase their brilliance. Cushion-cut diamonds are available in shapes from square to rectangular.

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Certified by Trained Eyes

A diamond certificate is a report created by a team of gemologists. The diamond is evaluated, measured, and scrutinized using trained eyes, a jeweler’s loupe, a microscope, and other industry tools. A completed certificate includes an analysis of the diamond’s dimensions, clarity, color, polish, symmetry and other characteristics. Many round … [ READ MORE ]

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The Truth About Diamond Prices

It’s important to know that there is actually a weekly price list for diamonds. The price list is mainly used by wholesalers behind-the-scenes of the diamond trade industry. If you know the carat weight of a diamond as well as its color and clarity, you can literally pin point the … [ READ MORE ]

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Interested in purchasing a custom engagement ring from us? Contact us at to schedule a consultation.

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